Grow your business with
strategic marketing that
builds an unforgettable
human connection.
Conversion and
retention marketing
for wellness brands.
Grow your business with
strategic marketing that
builds an unforgettable
human connection.
Conversion and
retention marketing
for wellness brands.
Katy Ward • AI slop defense dept for wellness brands
Yes, it’s sexy to grow with automated sales and marketing. It’s not sexy to treat leads and clients like numbers.
Keep the humanity in your customer journey with clear and intentional messaging.
The trend these days is to focus on content volume and automated lead gen. While that may make short term wins, it doesn’t build sustainable growth from repeat customers.
Let’s get your messaging, funnel, and retention strategy right, so that your sales and automations work when it’s time to scale.
Schedule a call to get started.
Katy Ward • AI slop defense
dept for wellness brands
Yes, it’s sexy to grow with automated sales and marketing. It’s not sexy to treat leads and clients like numbers.
Keep the humanity in your customer journey with clear and intentional messaging.
The trend these days is to focus on content volume and automated lead gen. While that may make short term wins, it doesn’t build sustainable growth from repeat customers.
Let’s get your messaging, funnel, and retention strategy right, so that your sales and automations work when it’s time to scale.
Schedule a call to get started.
Prediction: One year from now, every robotic, preachy brand will have a pitiful conversion rate. Don’t end up there. ♡
Prediction: One year from now, every robotic, preachy brand will have a pitiful conversion rate. Don’t end up there. ♡
Don’t let your marketing tech stack distract from
the core reason people buy: pain and pleasure.
Here’s how I can help you build a high-conversion, high-retention brand:
Workshop your messaging & customer journey to feel human.
Optimize visibility,
conversions, & retention.
Hit sales KPIs without losing the human soul of your brand.
The Process: Interview/survey customers → Refine messaging and positioning → Map the full customer journey from lead gen to retention → Update content strategy, CRO, & retention tactics → Boost sales and build 1000 true fans.
Don’t let your marketing tech stack distract from the core reason people buy:
pain and pleasure.
Here’s how I can help you build
a high-conversion, high-retention brand:
Workshop your
messaging & customer
journey to feel human.
Optimize visibility,
conversions, & retention.
Hit sales KPIs without losing the human soul of your brand.
The Process:
Interview/survey customers →
Refine messaging and positioning →
Map the full customer journey from lead gen to retention →
Update content strategy, CRO, & retention tactics →
Boost sales and build 1000 true fans.
In the AI revolution, efficiency is king. Meaning…most brands will end up with a robotic, transactional experience that gives leads the ick and loses past buyers.
Vivid Brands is about winning clients and keeping them around through an emotionally intelligent relationship.
Experience & Results:
8 years of story-driven consulting & copywriting
Teaching positioning and brand story, building brand and full funnel copy, and consulting on marketing strategy.
Deep understanding of health and wellness
Patient of functional health, advocate for transformation, and student of communication psychology.
150+ clients, 50-70% consistent open rates
Everything from overall brand message direction to newsletters, emails, and ads.
Here to forward purpose-driven brands
Sustainability, credentialed transformation work, health & wellness, and arts & culture. Brands that help people feel more alive.
In the AI revolution, efficiency is king. Meaning…most brands will end up with a robotic, transactional experience that gives leads the ick and loses past buyers.
Vivid Brands is about winning clients and keeping them around through an emotionally intelligent relationship.
Experience & Results:
8 years of story-driven consulting & copywriting
Teaching positioning and brand story, building brand and full funnel copy, and consulting on marketing strategy.
Deep understanding of health and wellness
Patient of functional health, advocate for transformation, and student of communication psychology.
150+ clients, 50-70% consistent open rates
Everything from overall brand message direction to newsletters, emails, and ads.
Here to forward purpose-driven brands
Sustainability, credentialed transformation work, health & wellness, and arts & culture. Brands that help people feel more alive.
“I’ve worked with Katy across three separate businesses and she knocks it out of the park every time. Katy is a genuine and wonderful person. Her empathy and care show up in her work; you will feel supported and cared for!”
Susan Chen
“Katy played a pivotal role in shaping the foundations of my brand, a brand I love. And if you couldn’t tell, I’m a HUGE fan of her and the magic we created. If you have a chance to collaborate, I highly recommend jumping at it. You can thank me later.”
Mark Krassner
“I’ve worked with Katy across three separate businesses and she knocks it out of the park every time. Katy is a genuine and wonderful person. Her empathy and care show up in her work; you will feel supported and cared for!”
Susan Chen
“Katy played a pivotal role in shaping the foundations of my brand, a brand I love. And if you couldn’t tell, I’m a HUGE fan of her and the magic we created. If you have a chance to collaborate, I highly recommend jumping at it. You can thank me later.“
Mark Krassner
Let’s win lasting loyalty while the rest of the market goes full robot.
Let’s win lasting loyalty while the rest of the market goes full robot.
Whatever you do, do not AI the soul out of your brand.
Let’s hit your sales goals with marketing that feels human, alive, and as real as you are.
Whatever you do, do not AI the soul out of your brand. Let’s hit your sales goals with marketing that feels human, alive, and as real as you are.